Public relations books

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The main goal of this book is to draw attention to possible applications of public relations and advertising theories....  Read More >>

The no-bullsh*t guide to all things PR, social media, business and building your brand.  Read More >>

Transformative Propaganda: Opening the Archives of the British Safety Council offers a fascinating and vivid insight...  Read More >>

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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference....  Read More >>

"The power of positive publicity is one of the most underutilized and underrated tools available for business owners...  Read More >>

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry,...  Read More >>

Drawing on a diverse range of contributions to analyse the concepts and practice of ""activist"", ""protest"" and...  Read More >>

In this book, we will discover a step-by-step guide on what public speaking entails and how you can build confidence...  Read More >>

BEST HOLIDAY GIFT IDEA!! Looking for that one present everyone will rave over? Let your imagination run wild!...  Read More >>

Addresses contemporary public relations approaches and equips students with knowledge and information about relevant...  Read More >>

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship...  Read More >>

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook,...  Read More >>

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse...  Read More >>

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Der Autor erklärt die Grundlagen eines erfolgreichen Redemanagements, mit deren Hilfe die Rede als wirkungsvolles...  Read More >>

Dieses Buch zur Unternehmensfuhrung vereint theoretisches Wissen mit Praxisbeispielen Agilitat und interne Kommunikation...  Read More >>

Dieses Buch gibt einen kompakten Überblick über alle digitalen Kommunikationskanäle, die B2B-Unternehmen zielgerichtet...  Read More >>

This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe,...  Read More >>

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This book provides the much needed research to understand social media's impact on audiences and organizations....  Read More >>

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization...  Read More >>

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company...  Read More >>

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization...  Read More >>