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9780190631383

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Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation. --Kirk Hazlett, APR, Fellow PRSA, Curry College This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions. --Patricia Cambridge, Ohio University

Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation. --Kirk Hazlett, APR, Fellow PRSA, Curry College This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions. --Patricia Cambridge, Ohio University

Author Information

Brigitta R. Brunner is Professor of Public Relations at Auburn University. Corey A. Hickerson is Professor of Public Relations at James Madison University.

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