Overview

Trust is a significant intangible asset. As never before technologies such as artificial intelligence, deep learning and the Internet of Things offer a rich resource to help define, identify and manage trust. This essay shows how significant Trust and Technologies are the PR profession.

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9781727269710

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It all began when I started to use computerisation for media evaluation in the late 1970's (when I wrote the Kogan Page book 'Evaluating Press Coverage). Later, in the 1990's I wrote books on internet moderated PR (notably Online Public Relations, Kogan Page) and I have not stopped since. These essays are my perspective after a career covering political organisation (local, Parliamentary and European election management), corporate affairs (Lancer Boss Group), PR evaluation (Founded Media Measurement), press relations (Phillips and Company) and corporate digital consultancy (including a Central Bank). I have published five text books for the PR sector, lectured at five universities and spoken at conferences on four continents. I am well published in academic journals on PR subjects and continue to lecture part time in Lisbon and UK universities. I am a Fellow of the Chartered Institute of Public Relations. Now, in my, so called, retirement, I need something that is not walking the dog and grandchild sitting.

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