Native Advertising: Digitale Werbung mit neuen Formaten
Author:   Coskun Tuna ,  Cevahir Ejder
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2019
ISBN:  

9783658213688


Pages:   105
Publication Date:   11 September 2018
Format:   Mixed media product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Native Advertising: Digitale Werbung mit neuen Formaten


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Author:   Coskun Tuna ,  Cevahir Ejder
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2019
Weight:   0.166kg
ISBN:  

9783658213688


ISBN 10:   365821368
Pages:   105
Publication Date:   11 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Der Markt der Digitalen Werbung.- Native Werbeformate.- Markt und Prognosen.- Native-Advertising-Technologien.- Die Rollen der Publisher, Advertiser und Konsumenten.- Chancen und Risiken, Kritiken und Herausforderungen.- Die Zukunft.

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Author Information

Coskun Tuna und Cevahir Ejder sind Grunder und Geschaftsfuhrer der Seeding Alliance GmbH, einem der ersten Unternehmen fur Native-Advertising-Vermarktung in Deutschland. Sie greifen auf einen umfangreichen Erfahrungsschatz im Online-Marketing zuruck.

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