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OverviewThe essential guide to improving customer satisfaction scores in times of spending cuts.The know-how needed to achieve this is explained through a succession of easy-to-read chapters.1) What is customer satisfaction?2) Why is customer satisfaction important?3) The difference between actual and perceived levels of service4) Customer relationship5) Good communications6) Strategic communications planning (including seven strategies, key messaging and evaluation)7) EthicsThis simple guide is a must for communications officers in local government, and in national and local public and private sector organisations where perceptions of service are important. Full Product DetailsAuthor: Howard DobsonPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 15.20cm , Height: 0.30cm , Length: 22.90cm Weight: 0.086kg ISBN: 9781727146875ISBN 10: 1727146875 Pages: 56 Publication Date: 07 September 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |