Wandlungsorientiertes Kommunikationsmanagement: Zu einer Strategie der Wandlung statt Handlung
Author:   Peter Dietrich
Publisher:   Springer Fachmedien Wiesbaden
Edition:   1. Aufl. 2018
ISBN:  

9783658220198


Pages:   326
Publication Date:   23 August 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Wandlungsorientiertes Kommunikationsmanagement: Zu einer Strategie der Wandlung statt Handlung


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Full Product Details

Author:   Peter Dietrich
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer VS
Edition:   1. Aufl. 2018
Dimensions:   Width: 16.80cm , Height: 1.80cm , Length: 24.00cm
Weight:   0.584kg
ISBN:  

9783658220198


ISBN 10:   3658220198
Pages:   326
Publication Date:   23 August 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Einleitung.- Empirisches Vorgehensweise.- Vermessung des Berufsfeldes..- Professionalisierungsdiskurs der PR.- Der Umweg über China.- Implikationen für das Kommunikationsmanagement nach Umweg über China.- Resümee.

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Author Information

Dr. Peter Dietrich ist Studiengangsleiter Kommunikationswirtschaft (BA) und Kommunikationsmanagement (MA) sowie Head of Study Programs Communication Management an der FHWien der WKW. 

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