Market research books

"""A must-read for anybody that wants to learn about the art and science of this role."" - Jeevan Patil, Head of...  Read More >>

This book explores the effective management of HR functions in an African context. By highlighting theoretical underpinnings...  Read More >>

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing...  Read More >>

How to succeed in the world of business with the five rules of leadership etiquette.  Read More >>

This proceedings volume provides a multifaceted perspective on current challenges and opportunities that organizations...  Read More >>

This book is a collection of research on the methods and applications of customer journeys, omnichannel retailing,...  Read More >>

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Guide for restaurants to develop written worksite-specific COVID-19 reopening plans.  Read More >>

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer behavior...  Read More >>

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☀️Ci dovrebbe essere un fattore fondamentale a guidare il successo dentro e fuori l'azienda: la felicità.☀️  Read More >>

The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest...  Read More >>

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing...  Read More >>

O primeiro volume da serie sobre Marketing, onde trataremos cientificamente...  Read More >>

What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor...  Read More >>

What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor...  Read More >>

Your product will only survive in a crowded marketplace if you stop advertising and start innovating. - Seth GodinIn...  Read More >>

FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global...  Read More >>

Presents research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures...  Read More >>

Presents research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures...  Read More >>

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This book examines India-China relations throughout history as well as in the context of current business cooperation...  Read More >>

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