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OverviewAuthored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. Full Product DetailsAuthor: Bertil HultenPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.580kg ISBN: 9781526423245ISBN 10: 1526423243 Pages: 240 Publication Date: 27 May 2020 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Chapter 1: Sensory Marketing Principles Chapter 2: The Sensory Brain Chapter 3: Sensory Principles for Vision Chapter 4: Sensory Principles for Sound Chapter 5: Sensory Principles for Smell Chapter 6: Sensory Principles for Touch Chapter 7: Sensory Principles for Taste Chapter 8: Multi-Sensory PrinciplesReviewsAuthor InformationDr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings. Tab Content 6Author Website:Countries AvailableAll regions |
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