Sensory Marketing: An Introduction
Author:   Bertil Hulten
Publisher:   Sage Publications Ltd
ISBN:  

9781526423245


Pages:   240
Publication Date:   27 May 2020
Format:   Hardback
Availability:   To order   Availability explained
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Sensory Marketing: An Introduction


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Full Product Details

Author:   Bertil Hulten
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.580kg
ISBN:  

9781526423245


ISBN 10:   1526423243
Pages:   240
Publication Date:   27 May 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction Chapter 1: Sensory Marketing Principles Chapter 2: The Sensory Brain Chapter 3: Sensory Principles for Vision Chapter 4: Sensory Principles for Sound Chapter 5: Sensory Principles for Smell Chapter 6: Sensory Principles for Touch Chapter 7: Sensory Principles for Taste Chapter 8: Multi-Sensory Principles

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Author Information

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research.  He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.

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