Overview

With the ever-increasing development of technology, consumers live in both the virtual and the physical worlds. As society searches for easier ways to transition between online and offline, organizations can capitalize on products or services that reach into different worlds, integrating both environments in an omnichannel way and thus effectively overseeing customer experiences. Managing Customer Experiences in an Omnichannel World is a collection of innovative research on the methods and applications of customer journeys, omnichannel retailing, digital/mobile marketing, augmented/virtual reality, gamification, and artificial intelligence in marketing. While highlighting topics including mobile technology, automated technology, and generational consumers, this book is ideally designed for managers, marketers, brand managers, advertisers, consumer analysts, IT consultants, business professionals, researchers, academicians, and students.

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9781799851554

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