THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands.
Author:   Matt Hart
Publisher:   Mhip
ISBN:  

9781646333158


Pages:   98
Publication Date:   29 June 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands.


Overview

FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. It's for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours. Matt is responsible for putting fans back at the heart of Sony Music Ged Doherty, Chairman of the BPI and BRIT Awards, Co-Founder of Raindog Films, Former Chairman & CEO of Sony Music UK.

Full Product Details

Author:   Matt Hart
Publisher:   Mhip
Imprint:   Mhip
Dimensions:   Width: 12.70cm , Height: 0.60cm , Length: 20.30cm
Weight:   0.113kg
ISBN:  

9781646333158


ISBN 10:   1646333152
Pages:   98
Publication Date:   29 June 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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