Market research books

This book is a guide to understanding the complex process of co-branding and explains the key factors of success...  Read More >>

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This book is a guide to understanding the complex process of co-branding and explains the key factors of success...  Read More >>

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Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If...  Read More >>

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether...  Read More >>

"Storytelling that impacts hearts and minds to activate growth is possible. This powerful five-star review debut...  Read More >>

Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If...  Read More >>

This book is an analysis of the developments associated with the Belt and Road Initiative (B&RI) five years after...  Read More >>

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology...  Read More >>

This book provides a detailed look at the birth, growth and expansion of African Multinational Enterprises (AMNEs)....  Read More >>

Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations,...  Read More >>

Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations,...  Read More >>

The book considers this question as it examines a range of countries where socialism (in one form or another) has...  Read More >>

Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this...  Read More >>

This proceedings volume presents new methods and applications in applied economics with special interest in advanced...  Read More >>

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether...  Read More >>

Page One Takeover is an easy to read and implement guide for Loan Officers, Mortgage Brokers, Real Estate Agents,...  Read More >>

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The Statue in the Stone is a complete treatise on Jobs-to-be-Done philosophy, covering all 48 laws. While many have...  Read More >>

Über die Architektur von Gebäuden lassen sich Botschaften formulieren, die von Konsumenten implizit wahrgenommen...  Read More >>

Will your business relationships suffer or be saved by your ability to communicate? Like it or not, professional...  Read More >>

If you're new to dropshipping and don't know where to start, don't know if you're the type of person who should...  Read More >>

If You Want To Discover Specific Strategies and Tips to Crush Social Media Marketing, Build a Huge Instagram Following...  Read More >>

If You Want To Discover Specific Strategies and Tips to Crush Social Media Marketing, Build a Huge Instagram Following...  Read More >>