Overview

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away.

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9781525562457

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WSI is the largest digital marketing agency network of its kind. They have partners and clients in every corner of the world and are passionate about helping businesses do better marketing. Since 1995, they have helped more than 100,000 clients with their digital marketing strategies and have won over 100 WMA awards for their digital solutions. WSI published their first book, Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing in 2013. This current book is the third in the Digital Minds series. Each chapter is written by a different thought leader within the global WSI network. Authors within the book represent regions all over the world, from North America to Africa and everywhere in between.

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