Market research books

"""...presents readers with a highly practical approach to marketing research. The text familiarizes readers with...  Read More >>

"""Capitalism is broken, but corporate social responsibility, divestment, impact investing, and government intervention...  Read More >>

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through...  Read More >>

Inc. columnist and Inc. 5000 business coach Peter Kozodoy shows how business leaders of all sizes and industries...  Read More >>

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer...  Read More >>

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer...  Read More >>

Capitalism is broken, but corporate social responsibility, divestment, impact investing, and government intervention...  Read More >>

Capitalism is broken, but corporate social responsibility, divestment, impact investing, and government intervention...  Read More >>

Capitalism is broken, but corporate social responsibility, divestment, impact investing, and government intervention...  Read More >>

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This open access book focuses on the issue of sustainability standards from the perspective of both global governance...  Read More >>

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly...  Read More >>

How to Live Healthy and Longer with Your Self-Cleansing Body's Natural Intelligence! In this cookbook you will...  Read More >>

Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes...  Read More >>

How to Live Healthy and Longer with Your Self-Cleansing Body's Natural Intelligence! In this cookbook you will...  Read More >>

Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction,...  Read More >>

Presents research relevant to the methodologies, theoretical frameworks, and latest empirical research findings...  Read More >>

The Chinese electricity sector is the largest in the world, covering well over 20% of the world's electricity supply....  Read More >>

At the same time, the workforce’s desire for flexibility and the increasing speed at which skill requirements are...  Read More >>

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective....  Read More >>

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including...  Read More >>

Presents research on topics relevant to consumer behaviour, consumer psychology, consumer value, customer satisfaction,...  Read More >>

Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 “A searching...  Read More >>