Market research books

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment...  Read More >>

If you are tired of wasting money and time marketing a brand you have not yet fully identified, defined, and aligned...  Read More >>

Effectively select, align, and manage digital channels and operations using our Video Marketing Guide. Digital...  Read More >>

This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across...  Read More >>

"Is your Etsy shop getting lost in the crowd? It won't be found on its own...Running your own business, from the...  Read More >>

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book...  Read More >>

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia...  Read More >>

While previous research has focused on luxury as a global business and how companies have generated, communicated...  Read More >>

When done correctly, content marketing can help you drive traffic to your website, provide value for your audience...  Read More >>

If you are tired of wasting money and time marketing a brand you have not yet fully identified, defined, and aligned...  Read More >>

Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe....  Read More >>

Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe....  Read More >>

Diese Buch leistet sowohl in theoretischer als auch in praktischer Hinsicht ein tiefergehendes Verständnis für Smart...  Read More >>

Globalization has expanded the options for building brand strategies through social media, the internet, and in...  Read More >>

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From a farm path in 1850 to a tourist destination in the 21st century, Hawthorne Boulevard on the east side of Portland...  Read More >>

What do championship poker players and world-class salespeople have in common? The ability to read people. Customers...  Read More >>

The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose.  Read More >>

"This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This...  Read More >>

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX)...  Read More >>

The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose.  Read More >>

"This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This...  Read More >>

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and...  Read More >>