Market research books

Digital change creates a whirlwind of ever-shifting markets and being directionless, even for a moment, will sabatoge...  Read More >>

Dieses Buch bietet Vertriebsverantwortlichen einen schnellen Überblick über die Einsatzmöglichkeiten der Künstlichen...  Read More >>

"Did you know that 2019 marked the first time in history that people spent more time on their phones than watching...  Read More >>

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this...  Read More >>

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this...  Read More >>

REVISED & UPDATED EDITION!Social Media Marketing in 2020 If you're searching for a bigger and faster business than...  Read More >>

REVISED & UPDATED EDITION!Social Media Marketing in 2020 If you're searching for a bigger and faster business than...  Read More >>

The Culture Of Money provides insights on how you can become financially independent from an African American Christian...  Read More >>

The Culture of Money aims to build a Black wealth movement through the adoption of three community-shared values:...  Read More >>

Revised edition of Consumer behaviour, 2015.  Read More >>

It is a general observation that increasingly uncertain dynamics govern company's technological environment. The...  Read More >>

Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business....  Read More >>

Analysing developments in digital technologies and institutional changes, this book provides an overview of the...  Read More >>

En los nuevos habitos hay oportunidades de negocios, pero es necesario entender a la sociedad antes que a los mercados,...  Read More >>

This guide shows how to combine data science with social science to gain unprecedented insight into customer behaviour,...  Read More >>

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This ground-breaking book provides the clearest, most comprehensive examination of consumerism and consumer behaviour...  Read More >>

Aus akademischer und praktischer Perspektive mit Beiträgen namhafter Wissenschaftler*innen und Unternehmen wird...  Read More >>

China’s economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed...  Read More >>

This book explores financial trends in the age of financial globalization and explores the changing roles within...  Read More >>

The book assesses emerging powers’ influence on international economic law and analyses whether their rhetoric of...  Read More >>

PRODUCT LAUNCH 360 Degrees is a first-of-its-kind book that guides to identify requirements that are essential for...  Read More >>

Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around...  Read More >>

94 Persone su 100 Sognano di Raggiungere Il Benessere Economico , ma Solamente l'1% Riesce ad Ottenerlo Concretamente!All'interno...  Read More >>

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven...  Read More >>