Market research books

Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned...  Read More >>

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies...  Read More >>

Altaf and Shah in this book assess the financing pattern of Indian MSMEs, response of capital structure determinants...  Read More >>

What does it take for today's independent retailers to survive and thrive? Retail is experiencing a massive...  Read More >>

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents...  Read More >>

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges...  Read More >>

Consumers in most parts of the world now have global access to products beyond those offered in their countries...  Read More >>

Search Engine Optimization: The Ultimate Guide to Successful Search Engine Optimization, Learn Proven Strategies...  Read More >>

"Product Research 101: The Essential Guide on How to Find the Perfect Niche and Product That Sells, Discover How...  Read More >>

The second section comprises chapters that analyze five national cases (Argentina, Brazil, Chile, Uruguay and Peru),...  Read More >>

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0....  Read More >>

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In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can...  Read More >>

Focuses on consumer behaviour and culture in the 21st century. The aim is to raise awareness about the importance...  Read More >>

The world is too noisy to pump out generic content. Content Mapping shows you how to turn your content into your...  Read More >>

Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational...  Read More >>

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing...  Read More >>

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Die Qualitat des Kundendialogs entscheidet uber den Erfolg eines Unternehmens. Dieses Buch soll Ihnen als Navigator...  Read More >>

Moechten Sie die besten Qualitatsgetranke herstellen, die Sie moechten?Moechten Sie Ihre eigene Brauerei mit Heimhardware...  Read More >>

This book offers a quantitative and qualitative look at the much-discussed BRICS—Brazil, Russia, India, China and...  Read More >>

With companies actively marketing products and services beyond their borders, marketers must understand culturally...  Read More >>

With companies actively marketing products and services beyond their borders, marketers must understand culturally...  Read More >>

T​his edited volume offers a descriptive analysis of foreign direct investment (FDI) flows and cumulative stock,...  Read More >>

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in...  Read More >>