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OverviewThe book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely knowledgeable for the readers are presented. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people. The book provides deeply analysis with examples that marketing enthusiasts and general audience need to understand the importance of consumer behavior and how it can be addressed by the companies. It is also intended to provide insights about the main patterns that have been observed in the consumers behavior of and the way it is possible to use these patterns to formulate policies to obtain the best return possible from the market. Full Product DetailsAuthor: Joao Heitor De Avila SantosPublisher: Arcler Education Inc Imprint: Arcler Education Inc ISBN: 9781774077269ISBN 10: 1774077264 Pages: 277 Publication Date: 30 December 2020 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJoao Heitor De Avila Santos is Ph.D. in Management Sciences. He has solid experience in teaching and consulting in the field of innovation. He is also a reviewer of The British Academy of Management and Brazilian Administration Review (BAR) and has published several papers in the field of Innovation and Management of Technology in journals such as International Journal of Innovation. His main areas of research are Cooperation, Innovation, Interorganizational Networks, Individualism and Collectivism, Organizational Learning, Capabilities, Sustainability, Quantitative Methods, Modeling, Decision Making, Organizational Behavior, Consumer Behavior. Tab Content 6Author Website:Countries AvailableAll regions |