Market research books

"A ""detective story"" that delivers key insights for any businessperson asking the questions: who really are our...  Read More >>

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This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise,...  Read More >>

The language industry as a whole has once again proven to be resilient. The majority of players interviewed for...  Read More >>

28 international customer experience (CX) professionals share their current best-thinking, strategies and insights...  Read More >>

Teaches students how to make critical business decisions through the study of market research. This comprehensive...  Read More >>

It is a guide for the future French and international investor whatever the country you are located. to earn passive...  Read More >>

C'est un guide pour les futur investisseur francais et a l'international quelque soit le pays que vous etes situes....  Read More >>

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The book provides an estimate of the size of the shadow economy in Poland.  Read More >>

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies...  Read More >>

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies...  Read More >>

Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a...  Read More >>

The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking...  Read More >>

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an...  Read More >>

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This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs)...  Read More >>

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and...  Read More >>

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech...  Read More >>

The book presents a comprehensive and incisive analysis of Structural transformation which is among the most relevant...  Read More >>

This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions...  Read More >>

In Katy Mousinho’s and Giles Lury’s Wonder Women are the stories of some of the women who have had a tremendous...  Read More >>

This book is an analysis of the developments associated with the Belt and Road Initiative (B&RI) five years after...  Read More >>

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s...  Read More >>