Overview

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. Katy Mousinho's and Giles Lury's Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.   There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.  AUTHORS: Katy Mousinho is now enjoying a life of 'freedom and flexibility', having forsaken the world of full-time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy. As former managing Director of The Value Engineers and with 30 years' experience in insight and brand strategy, she has gained a broad perspective on the world of consumers and brand, having worked with a diverse range of clients across categories and countries.   Giles Lury is a VW Beetle-driving, Lego watch-wearing Disney-loving, Chelsea supporting father of five who also happens to be a director of brand consultancy at The Value Engineers and author of The Prisoner and the Penguin, How Coca-Cola Took Over the World, and Inspiring Innovation.  SELLING POINTS: . Celebrating the amazing contributions of women in marketing . The book offers a re-examination of the working world, un-proportionate gender norms and unbalanced process and the authors are passionate for female role models in business and their impact in multiple male dominated sectors  . Insightful and informative – examining the amazing contributions women have made in this industry with a mix of stories and interviews with thought-leaders and foreword by Edwina Dunn, OBE 

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9781912555871

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Katy Mousinho has a career in research and brand consultancy. Giles Lury's career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.

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