Market research books

The Agile Innovation Playbook is a practical book written to help all CPG and FMCG companies improve their innovation...  Read More >>

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A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to...  Read More >>

This book offers an innovative, unified theoretical model for better understanding of the processes underpinning...  Read More >>

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This proceedings volume presents new methods and applications in applied economics with special interest in advanced...  Read More >>

This book would enable students, academics and practitioners to develop a thorough understanding on how to address...  Read More >>

This textbook provides readers with evocative and analytical accounts of social processes that are linked to globalization...  Read More >>

"Customer service is DEAD!: Mitche Graf, an Author, serial Entrepreneur & expert in customer services, draws on...  Read More >>

Starting from an analysis of current situation, the book defines the cooperation direction and specific tasks for...  Read More >>

When it comes to building your business, social media marketing should not be missed. But where do you start?...  Read More >>

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research...  Read More >>

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant...  Read More >>

As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate...  Read More >>

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant...  Read More >>

This open access book addresses three themes which have been central to Leydesdorff's research: (1) the dynamics...  Read More >>

New York's Metropolitan Museum of Art Costume Institute Benefit Ball, run by Anna Wintour, the editor of Vogue,...  Read More >>

MindTap for Babin/Harris' CB, 9th Edition, helps you learn on your terms. Based on continuous research into workflows...  Read More >>

A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our time...  Read More >>

REVISED & UPDATED EDITION!Social Media Marketing in 2020 If you're searching for a bigger and faster business than...  Read More >>

This book is about three key dimensions in economics—globalization, migration and the welfare state—that are of...  Read More >>

REVISED & UPDATED EDITION!Social Media Marketing in 2020 If you're searching for a bigger and faster business than...  Read More >>

This book puts the trade war between the United States and China in historical context. Exploring the dynamics of...  Read More >>

From the globalization initiatives of the last decades, a dynamic and interconnected new planetary system order...  Read More >>

It also offers recommendations based on examples of successful negotiations from both economically leading countries...  Read More >>