Market research books

This book transfers the newest service research concepts, such as value co-creation, to family forestry context....  Read More >>

How do firms from emerging economies strive for the internationalization of their business?  Read More >>

"The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise on...  Read More >>

The second title in the Palgrave Studies in Global Human Capital Management series, this book explores how human...  Read More >>

"""Tom's innovative approach to applying Outcome Driven Innovation and Jobs To Be Done theory to his Shot Calling...  Read More >>

"Ever wonder where your concert ticket money goes or what happens when you stream your favorite song on Spotify?...  Read More >>

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With the introduction of new disruptive technologies in recent years, the rules for marketing and product development...  Read More >>

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development...  Read More >>

"What do championship poker players and world-class salespeople have in common? The ability to read people. Customers...  Read More >>

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which...  Read More >>

This novel book, motivated by the recent introduction of a major innovation in information technology, explores...  Read More >>

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which...  Read More >>

From a farm path in 1850 to a tourist destination in the 21st century, Hawthorne Boulevard on the east side of Portland...  Read More >>

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional...  Read More >>

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed...  Read More >>

This book is based on the author’s experience as a British diplomat and scholar working in East Asia for much of...  Read More >>

If you want to dominate Social Media in 2019 and beyond then keep reading...  Read More >>

This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...  Read More >>

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery....  Read More >>

Um Veranstaltungen im Unternehmenskontext professionell, effizient und effektiv zu konzipieren, kommt der Zielsetzung...  Read More >>

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups...  Read More >>

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders,...  Read More >>

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age...  Read More >>

This Collection Includes the best books to help you learn, grow, and master your online marketing skills. You will...  Read More >>