Market research books

Presents research on the methods and advances in the field of advertising and marketing using digital technologies....  Read More >>

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational...  Read More >>

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday...  Read More >>

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy...  Read More >>

A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the...  Read More >>

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This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success...  Read More >>

The disposable nature of “stuff” is the next frontier for the sustainability movement, Fixation explains, while...  Read More >>

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume...  Read More >>

Die Reize werden systematisch kategorisiert, Personas werden vorgestellt und beschrieben, sowie Archetypen des Verhältnisses...  Read More >>

This book captures the dynamic relationship between COVID-19 pandemic, crude oil prices and major stock indices...  Read More >>

In any market research organization, the Field department is an area of expertise and the backbone for data collection....  Read More >>

Excellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of...  Read More >>

Capturing the overall development of the Chinese economy, this comprehensive book offers an introduction to one...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes diskutieren den Einfluss der Digitalisierung auf die Live Communication...  Read More >>

This open access book focuses on the issue of sustainability standards from the perspective of both global governance...  Read More >>

This volume explores the interconnection of social, political, technological and economic challenges that impact...  Read More >>

The First Edition received the 2014 Prize for best viticulture book from the Organisation Internationale de la Vigne...  Read More >>

Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales?...  Read More >>

The study of individuals, groups or organizations, and the activities that are associated with the purchase, disposal...  Read More >>

This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in...  Read More >>

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This book explores the idea of the ‘Entrepreneurial University’ within the institutional environment that focuses...  Read More >>

From the coauthor of the New York Times-bestselling The Second Machine Age comes a compelling argument that despite...  Read More >>