Overview

"Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your unique value position and get a competitive advantage to grow a business that is a signature of your identity, story, style, and passion. Better brand development can assign more powerful meaning to your unique value position in every facet of your life! Brand Ascension founder Suzanne Tulien's Personal Brand Presence DNA methodologies provide tools to dig deep to define, align, and leverage the distinguishing attributes of your personal brand. Clarify: What benefit does your personal brand ""own"" in the mind of your markets? Your original core values that consistently guide your service, products, and content? Your unique differentiators that create and leverage your brand advantage? Your personal brand's unique point of view and what you stand for. How you inspire your prospects and customers to embrace your personal brand to sell more Don't waste money and time advertising a brand not yet fully identified, defined, and aligned to your authentic self. Stop marketing and start branding with Personal Brand Clarity-and watch your alignment transform your sales, business growth, and life!"

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9780981827513

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Reviews

Suzanne Tulien is a trusted brand advisor who I have relied on for my personal brand development and as a partner for my clients. In this powerful book, Suzanne shares her insights (born of years of successful and diverse brand innovation) and provides exercises for you to identify, define, and align to your distinctive personal brand. You should only buy this book if you want your brand to rise above the clutter! -Joseph Michelli, Ph.D. - New York Times #1 Bestselling author of books like Stronger Through Adversity, The Airbnb Way, and Leading the Starbucks Way Clarity is the key to success in everything we do in life and in business. Suzanne Tulien has captured the necessary steps to creating a personal brand that will last beyond the trends, stemming from clarity around who you are and what's important to you. The success of your business will stem from the strength of your brand. Give yourself the gift of personal brand clarity with this book. - Angel Tuccy, Talk Show Host and Author of ABC's of Exposure

Suzanne Tulien is a trusted brand advisor who I have relied on for my personal brand development and as a partner for my clients. In this powerful book, Suzanne shares her insights (born of years of successful and diverse brand innovation) and provides exercises for you to identify, define, and align to your distinctive personal brand. You should only buy this book if you want your brand to rise above the clutter! -Joseph Michelli, Ph.D. - New York Times #1 Bestselling author of books like Stronger Through Adversity, The Airbnb Way, and Leading the Starbucks Way

Author Information

Suzanne Tulien is a Brand Clarity Expert, author and speaker, specializing in identifying, defining and aligning her clients to their distinctive brand value positioning through her proprietary process, to achieve extreme clarity on her clients' differentiation, master consistencies to build trust, and create 'on-brand' actions and behaviors from the inside out. She is author of three books; Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains and consults internationally. www.BrandAscension.com

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