Choice Hacking: How To Use Psychology And Behavioral Science To Create An Experience That Sings

Author:   Jennifer L Clinehens
Publisher:   Indy Pub
ISBN:  

9781087879710


Pages:   254
Publication Date:   16 June 2020
Format:   Paperback
Availability:   In stock   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $38.79 Quantity:  
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Choice Hacking: How To Use Psychology And Behavioral Science To Create An Experience That Sings


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Overview

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking you'll discover: How to increase the odds that customers will make the right choice How to create experiences that persuade, and drive action How brands like Uber, Netflix, Amazon, and Starbucks apply these principles in their customer and user experiences This book was written for anyone who wants to hack the customer code: consultants, designers, strategists, small business owners, students, managers, and organizational leaders. Whether you're working in digital, mobile, retail, or omnichannel, Choice Hacking will help you use psychology to perfect your customer experience.

Full Product Details

Author:   Jennifer L Clinehens
Publisher:   Indy Pub
Imprint:   Indy Pub
Dimensions:   Width: 12.70cm , Height: 1.30cm , Length: 20.30cm
Weight:   0.254kg
ISBN:  

9781087879710


ISBN 10:   108787971
Pages:   254
Publication Date:   16 June 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Unknown
Availability:   In stock   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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