Market research books

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship...  Read More >>

This timely volume provides a thorough analysis of current trends in location and relocation of economic activity...  Read More >>

This book is about understanding your customer - how they view your brand, how they make choices, and how the customer...  Read More >>

This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive...  Read More >>

Chapter 5Marketing research methods 1.Critically evaluate the relative merits of quantitative and qualitative approaches...  Read More >>

Chapter 3Case study of Ryanair airline1. If you are the marketing manager of an airline, such as Ryanair, how would...  Read More >>

This book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case...  Read More >>

Chapter 5Marketing research methods 1.Critically evaluate the relative merits of quantitative and qualitative approaches...  Read More >>

The book provides a study of the investment environment for international enterprises in China and overseas investment...  Read More >>

Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie...  Read More >>

Each government does not only consider energy issues from a social point of view, it also needs have a manner to...  Read More >>

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that...  Read More >>

The final factor to attract working young age homeowners to move out to rent another rent subsidiary assistance...  Read More >>

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Different chapters of the book explore the implication of democratic transition of Myanmar, the progress of Myanmar’s...  Read More >>

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of...  Read More >>

With the goal of perfecting the national governance system and raising the country’s governance capability, this...  Read More >>

This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance...  Read More >>

How would you like to repair your credit, get your bankers to chase and throw cheap money at you - All while travelling...  Read More >>

This book focuses on management challenges in different types of companies, ranging from small to large, from private...  Read More >>

This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also...  Read More >>

Chapter Three(AI) tool judges the difference between utility factor and emotionto influence consumer decision making...  Read More >>

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How to achieve an efficient marketing communication strategy? To achieve an efficient marketing communication strategy...  Read More >>

Part ThreeEconomy And Marketing Predictive MethodChapter OnePsychological method predictsconsumer behavior1.1Can...  Read More >>