Market research books

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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything”...  Read More >>

This volume focuses on the analysis and measurement of business cycles in Brazil, Russia, India, China and South...  Read More >>

This contributed volume explores and reveals the dynamics, strengths and weaknesses, trends and implications of...  Read More >>

"""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact...  Read More >>

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry....  Read More >>

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining...  Read More >>

This book provides a comprehensive analysis of the changes that have taken place in the systems and practices of...  Read More >>

This book provides the first comprehensive academic study of what China's trade with, and investment in, African...  Read More >>

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market....  Read More >>

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven...  Read More >>

This book examines the different ways companies can develop and design social innovation. Combining technological...  Read More >>

This book challenges the conventional wisdom that civil war inevitably stymies economic development and that ‘civil...  Read More >>

This book explores the implications of talent management in four practical settings across the globe. Talent Management...  Read More >>

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Does every tourist individual driving behavior influence whose travel behavioral choice? However, individual mobility...  Read More >>

Can transportation system factor influence tourist individual travelling desination decision? it depends on the...  Read More >>

Due to local destinaton tourism must be cheaper than overseas or foreigh destination tourism. So, the local torust...  Read More >>

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Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades....  Read More >>

Das Autorenduo lässt sein reichhaltiges Wissen in diesen Band einfließen: Enikö Bucs kennt sowohl die teils ähnliche...  Read More >>

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework...  Read More >>

Focusing on describing and discussing the fundamental issues related to the legal regulation of each of the sources...  Read More >>

The exponential growth of data has inspired companies to gather and process information using a systematic approach....  Read More >>

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