Market research books

Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding...  Read More >>

In fact, many factors may influence whether consumer behavior is under more or less control. Hunger may influence...  Read More >>

Chapter ThreeHow the time consumption pressurefactor influences irrational consumptiondecision makingWhen one consumer...  Read More >>

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I've always said that if I don't take care of my money, then someone else will be more than willing to do it for...  Read More >>

The final factor is that the school needs to know how the styles to be influenced to every teaching group. Influence...  Read More >>

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African Markets and the Utu-buntu Business Model sheds light on the ethics and values that underpin the work of...  Read More >>

In Marketing Is Dead, Long Live Marketing Ryan Flannagan delves deep into the four phases of the sales pipeline...  Read More >>

My book teaches you step by step how to carry out competitor research analysis in your Niche. The process is quick...  Read More >>

Patrick Bormann untersucht anhand realer Daten eines Bildungsdienstleisters, inwiefern der Klickpfad einer Affiliate-Marketingkampagne...  Read More >>

Adrian loves bad reviews. In fact, he loves them so much he wrote a book about just how amazing they can be for...  Read More >>

Im Zentrum der Untersuchung stehen die Rollenanforderungen und die Grundhaltungen von Kundenberatenden, insbesondere...  Read More >>

One big mistake rookie marketers make is trying to market to everyone and anyone. I get the logic, you think that...  Read More >>

Ultra-all-inclusive-Paket mit vier Bausteinen: (1) Know-how-Vermittlung auf rund 100 kommentierten Vorlesungsfolien,...  Read More >>

Diane Updyke and her colleagues present valuable tips, value statements, and learnings that every businessperson...  Read More >>

Diane Updyke and her colleagues present valuable tips, value statements, and learnings that every businessperson...  Read More >>

The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies,...  Read More >>

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service-...  Read More >>

"Every so often something comes along in business of which you need to take note: a new marketing channel, a new...  Read More >>

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Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying...  Read More >>

This book examines whether India is successfully integrating and adapting to the global strategic management system....  Read More >>

Thus, (AI) price measurement technology can be preference to be applied online communication ecommerce and mobile...  Read More >>

Anna-Lena Bunse explores the network structure of migrant entrepreneurs in Bremen-Gröpelingen, and asks how informal...  Read More >>