Market research books

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First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents...  Read More >>

This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations...  Read More >>

Using Asian proverbs and other quotes, it discusses leadership issues and methods in key Asian countries including...  Read More >>

This book is the product of a team-teaching course entitled, “Issues in Economic Development” offered to the final-year...  Read More >>

Here's How to Invest in the Stock Market, Featuring 280 Extremely Effective Stock Market investing Tips for Beginners....  Read More >>

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The Chemical & Fertilizer Minerals World Summary Paperback Edition provides 7 years of Historic & Current data on...  Read More >>

In addition to offering a broader perspective on the relationship between environmental pollution, energy consumption...  Read More >>

""Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a...  Read More >>

This book outlines a number of different perspectives on the relationship between science, technology, and innovation...  Read More >>

Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours...  Read More >>

Machine learning, now a central part of artificial intelligence, would be a driving force to change the current...  Read More >>

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't...  Read More >>

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Master the Art of Persuasion, Develop Rich Relationships, Influence Others to Do What You Want and Turbo-charge...  Read More >>

"""Explore visualization and data fundamentals; Analyze consumer behavior on your digital properties; Apply calculated...  Read More >>

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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important...  Read More >>

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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important...  Read More >>

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation....  Read More >>

A true revolution has rocked the space industry, as Silicon Valley and new startup companies around the world have...  Read More >>

Bringing together a diverse set of contributors from different counties, this book advances the understanding of...  Read More >>

This book presents economic and socio-cultural perspectives on globalization from emerging markets. The topics addressed...  Read More >>