Overview

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. ● Create a winning strategy for your product ● Gather and analyze customer and market feedback to maximize revenue ● Prioritize and convey requirements to engineering teams effectively Product managers are responsible for so much more than meets the eye--and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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Brian Lawley is the author of several bestselling product management books, including Product Management For Dummies and The Phenomenal Product Manager. He is the CEO and founder of 280 Group, the world's leading product management consulting and training firm. Chris Sorensen is a veteran audiobook narrator with over 160 titles to his name. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix (Recorded Books, LLC) was selected as one of the Best Audiobooks of 2010 by AudioFile magazine. He is a member of SAG-AFTRA and the APA. Chris has worked extensively as an actor, playwright, and screenwriter. He studied at the Rutgers Professional Actor Training Program under William Esper, Edward Stern, and Maggie Flanigan. He is an original member of the Present Company, producers of FringeNYC. The Thin Air Theatre Company of Colorado considers him their playwright-at-large and has produced thirteen of his plays over the past twelve years. He has numerous optioned screenplays and has recently completed his first book for kids, The Mad Scientists of New Jersey.

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