Konsumrituale als strategisches Marketinginstrument
Author:   Michael Roslon
Publisher:   Springer Fachmedien Wiesbaden
Edition:   1. Aufl. 2019
ISBN:  

9783658265014


Pages:   51
Publication Date:   31 May 2019
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Konsumrituale als strategisches Marketinginstrument


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Full Product Details

Author:   Michael Roslon
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer VS
Edition:   1. Aufl. 2019
Dimensions:   Width: 14.80cm , Height: 0.30cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783658265014


ISBN 10:   3658265019
Pages:   51
Publication Date:   31 May 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Die Gunst der Stunde: Unternehmenskommunikation im Konsumkapitalismus.- Konsumrituale – eine moderne Variante von Ritualen?.- Implikationen für die Forschungs- und Marketingpraxis. 

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Author Information

Dr. Michael Roslon ist Studiengangsleiter Tourismus-, Hotel- und Eventmanagement an der Hochschule Fresenius in Düsseldorf.

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