That Bad Review: How to Turn 1-Star Reviews into a 5-Star Business

Author:   Adrian Easdown ,  Jo Hunt ,  Kristy Bushnell
Publisher:   Independent Ink
ISBN:  

9780987644015


Pages:   184
Publication Date:   14 March 2019
Format:   Paperback
Availability:   Available To Order   Availability explained
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That Bad Review: How to Turn 1-Star Reviews into a 5-Star Business


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Overview

Customers who love you vs those who don't While a lot of business owners bury their head in the sand and ignore reviews, especially bad ones, Adrian took a different approach. Locked in the poorly written sentences and scathing critique he saw diamonds. Through Adrian's book, business owners will learn to look at themselves first, to find out exactly why they are avoiding negative criticisms of their business. With Adrian leading the way, you will learn: - How to respond to bad reviews - How to respond to facebook reviews - How to manage trip advisor reviews - When to delete bad reviews - why and why not - How to understand your guests' motivations to review If you want to leverage good reviews and bad ones to maximise your ability to connect positively with any customer who has concerns or feedback - read this book today! Adrian provides tips, stories, strategies, and guides that are practical and easily adopted, to help campground businesses, or parks and recreation managers holiday management to navigate through the modern world of hospitality and tourism. So, if you're ready to maximize your businesses reviews and lock in those 5-star ratings, then this is the book for you.

Full Product Details

Author:   Adrian Easdown ,  Jo Hunt ,  Kristy Bushnell
Publisher:   Independent Ink
Imprint:   Independent Ink
Dimensions:   Width: 14.80cm , Height: 1.00cm , Length: 21.00cm
Weight:   0.227kg
ISBN:  

9780987644015


ISBN 10:   0987644017
Pages:   184
Publication Date:   14 March 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

While we may not always want to hear it, feedback is the greatest gift our guests can give us. In That Bad Review Adrian has provided a clear and straight forward method for making every piece of feedback count, and in the process building a loyal client base. This book is a must read, not just for accommodation businesses, but for anyone in a customer facing business! - Michelle Weston, General Manager, Caravan Parks Association of Queensland Ltd.


"""While we may not always want to hear it, feedback is the greatest gift our guests can give us. In That Bad Review Adrian has provided a clear and straight forward method for making every piece of feedback count, and in the process building a loyal client base. This book is a must read, not just for accommodation businesses, but for anyone in a customer facing business!"" - Michelle Weston, General Manager, Caravan Parks Association of Queensland Ltd."


Author Information

Adrian is a keynote speaker, author, podcaster and award-winning expert when it comes to helping businesses survive and thrive in the accommodation and tourism industries. His innovative forward-thinking approach helped to achieve consistent double-digit growth and yields across multiple businesses. Over the past six years, Adrian's focused his attention on helping others achieve similar results, working with businesses in the accommodation industry with multi-million dollar turnovers. Through Adrian's leadership and dedication, he and his clients have won numerous prestigious industry and business awards. Adrian realised early on that bad reviews were free assessments of his business, locked in the poorly written sentences he saw diamonds. Through Adrian's book, business owners will learn to look at themselves first, to find out exactly why they are avoiding negative criticisms of their business. With Adrian leading the way, you will learn how to see your guests as more than just bad reviews in waiting. He will show you how to spot their motivations and then leverage these to formulate responses that go to the heart of the guest's concerns. Adrian's mission is helping other accommodation owners replicate the success he has had in their own business and life. On Australia's first accommodation industry podcast, That Bad Review, he shares the stories of real industry people about how they get the job done, day in and day out. He wants to help you make sure that your clients are happy and that your team loves coming to work every day. Adrian is living proof you can build your profits year after year and get the results you have always dreamed about.

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