Market research books

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This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within...  Read More >>

A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC...  Read More >>

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances...  Read More >>

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone...  Read More >>

Dieses Buch informiert sie eingehend uber die Verbraucherforschung Das Konsumentenverhalten ist fur Unternehmen...  Read More >>

Do you want to reach equality with your mind, money and health abundantly well? Don't know where to start?Get your...  Read More >>

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating...  Read More >>

Chernev outlines the essentials of marketing theory and offers a structured approach to identifying, understanding,...  Read More >>

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make...  Read More >>

Taking account of major developments such as the rapid expansion of the Chinese state and the on-going effects of...  Read More >>

ChapterOneCultural distance on satisfaction and respect travel intentionEvery country cultural difference is different....  Read More >>

Chapter FiveHow social internet networkingimpacts traveller individual behavior Can web site online internet networking...  Read More >>

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Creativity and productivity are at the core of your life and they do take a lot of energy. While the wait for one...  Read More >>

This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures...  Read More >>

"Marketing is a very vast topic and so many forget how easy it is to get lost in this vastness and loose relevance....  Read More >>

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers...  Read More >>

Entrepreneurial ecosystems involve a complex synergy of factors, including social and structural changes that are...  Read More >>

This book presents a collection of interrelated research advances in the field of technological entrepreneurship...  Read More >>

The book offers a comprehensive perspective on the highly topical issue of protecting and promoting labour standards...  Read More >>

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash...  Read More >>

Dieses Buch liefert Ihnen hilfreiche Tipps, mit denen Sie Ihre Wirkung beim Prasentieren verbessern. Wenn Prasentationen...  Read More >>

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with...  Read More >>

This book discusses the experience of enterprise transformation and upgrading and the role of government in promoting...  Read More >>