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9781138986411

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The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry - namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research. Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)

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John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

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