Market research books

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Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of...  Read More >>

This book articulates and interconnects a range of research methods for the investigation of business management...  Read More >>

This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees...  Read More >>

An unrivalled contribution to the field of consumer behavior.  Read More >>

Chapter FourThe impact of behavioral economicson influence consumer behavioralutility maximizing function predictionI...  Read More >>

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars...  Read More >>

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since...  Read More >>

With a special focus on private label food brands and manufacturer...  Read More >>

This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations....  Read More >>

This book is the first comprehensive assessment of the state of low-carbon investments in Asia, analyzing the rationales,...  Read More >>

ChapterTwoBehavioral economy explains how and why consumer choiceCan apply behavioral economy method to explain...  Read More >>

In the summer of 2008, Mike Young found himself jobless and completely broke; just twelve months earlier he was...  Read More >>

After first analysing the economic development processes of emerging Asian economies in general, this book explores...  Read More >>

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing....  Read More >>

The book offers readers an overview of the entire market research process from asking market research questions...  Read More >>

This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines...  Read More >>

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It...  Read More >>

Part IIAI predicts customer emotionChapter One(AI) tool predicts consumer immediate and expected emotion how to...  Read More >>

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives....  Read More >>

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to...  Read More >>

- 5 x 8 (12.7 cm x 20.3 cm) - 118 lined pages - College rule line spacing - If you love marketing research you'll...  Read More >>

This proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring...  Read More >>