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Part IIAI predicts customer emotionChapter One(AI) tool predicts consumer immediate and expected emotion how to influence consumption decision If (AI) tool can be confirmed to apply to predict consumer behavior, then I can conclude that it can be attempted to apply to predict what the factor(s) of the product itself can cause the consumer has positive or negative emotion, so the manufacturer can attempt to avoid the bad factors cause to bring negative emotion to influence the consumer chooses not to buy the product more easily, such as vehicle product case. Economists refer to the consumption desirability is as utility and the product or service consumption decision making is aroseinfluenced by maximizing utility only. However, they neglect consumer individual immediate emotion change will also influence the consumer individual consumption decision consequently. Expected emotions are those that are anticipated to occur as a result of the outcomes associatedwith different possible courses of action. For example, if a potential investor, were deciding whether to purchase a stock, who might imagine the disappointment who would feel if who ought it and it reduced its price. Otherwise, whose emotion would experience, such as regret if it increased in price, but who does not buy it before the stock rise its price. However, I believe nowadays technology, in the future one day, (AI) tool can be attempted to assist consumer psychology profession or marketing research profession to assist them to find what are the bad factors to influence consumers choose not to buy any manufacturers' products. Then, when the manufacturercan discover what are the bad factor(S) cause(S) consumers who do not choose to buy their products, then the manufacturer can raise whose product of consumption desirability or utility to raise whose product's consumption decision making is influenced by maximizing utility. Hence, (AI) tool will be possible to find what the bad factor(S) to cause consumers do not choose to buy the manufacturer's product in order to raise the product's utility to bring consumer positive emotion to choose to buy its product in possible. SO, (AI) tool will be one consumer psychological emotion prediction tool to assist any manufacturersto help their products to build positive emotion to any consumers in possible.

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9781794466449

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