Market research books

7452 books were found.

Marketing Intelligence: Ein Lehrbuch Fur Die PRAXIS

Marketing Intelligence: Ein Lehrbuch Fur Die PRAXIS...
Author: Elke Theobald ISBN: 9783170309807 Format: Paperback	$124.08
Marketing Intelligence (MI) befasst sich mit der Sammlung und Analyse relevanter Informationen uber Kunden, Markte,... Read More >>

Chancen und Grenzen der Nachhaltigkeitstransformation: OEkonomische und soziologische Perspektiven

Chancen und Grenzen der Nachhaltigkeitstransformation:...
Author: Fred Luks ISBN: 9783658224370 Format: Mixed media product	$118.77
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Trends und Forschung im Marketingmanagement

Trends und Forschung im Marketingmanagement
Author: Peter Kürble , Helena M Lischka ISBN: 9783110526141 Format: Paperback	$124.05
The textbook discusses the most important marketing trends, presenting each trend in the form of case study that... Read More >>

Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity

Restaurant Chains in China: The Dilemma of Standardisation...
Author: Guojun Zeng , Henk J. de Vries ISBN: 9789811309854 Format: Hardback	$206.97
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism... Read More >>

Sabotage & Subversion: The 10 Principles of Business Guerrilla

Sabotage & Subversion: The 10 Principles of Business...
Author: Robert Lingard ISBN: 9781729732564 Format: Paperback	$39.60
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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Multifaceted Explorations of Consumer Culture and Its...
Author: David J. Burns ISBN: 9781522587354 Format: Paperback	$435.60
Presents research from different perspectives on the basis and ramifications of consumer culture, as well as how... Read More >>

Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research...
Author: Zeynep Arsel (Concordia University, Montreal, Canada) , Kirsi Eräranta (Aalto University, Finland) ISBN: 9780367077075 Format: Paperback	$92.99
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field... Read More >>

Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

Multicultural Intelligence: Eight Make-Or-Break Rules...
Author: Mike Chamberlain , David Morse ISBN: 9781665213004 Format: Audio	$52.77
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Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

Multicultural Intelligence: Eight Make-Or-Break Rules...
Author: Mike Chamberlain , David Morse ISBN: 9781665212991 Format: Audio	$52.77
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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

Consumer Behavior and Advertising Involvement: Selected...
Author: Edward P. Krugman (Cahill Gordon & Reindel, LLP, New York, USA) ISBN: 9781138384309 Format: Paperback	$105.00
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

Qualitative Marketing Research: Understanding Consumer Behaviour

Qualitative Marketing Research: Understanding Consumer...
Author: Dominika Maison (University of Warsaw, Poland) ISBN: 9781138607767 Format: Paperback	$75.99
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Travel and Tourism in the Caribbean: Challenges and Opportunities for Small Island Developing States

Travel and Tourism in the Caribbean: Challenges and...
Author: Andrew Spencer ISBN: 9783319695808 Format: Hardback	$206.97
This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within... Read More >>

The Curse of Bigness: Antitrust in the New Gilded Age

The Curse of Bigness: Antitrust in the New Gilded Age...
Author: Tim Wu ISBN: 9780999745465 Format: Paperback	$39.57
From the man who coined the term ""net neutrality"" and who has made significant contributions to our understanding... Read More >>

This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn...
Author: Seth Godin ISBN: 9780525540830 Format: Hardback	$66.00
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales,... Read More >>

Digitale Kultur des Teilens: Mit Sharing nachhaltiger Wirtschaften

Digitale Kultur des Teilens: Mit Sharing nachhaltiger...
Author: Siegfried Behrendt , Christine Henseling ISBN: 9783658214340 Format: Paperback	$142.29
Die Sharing Economy boomt. Sie thematisieren die disruptiven Wirkungen der neuen Geschäftsmodelle und liefern erstmals... Read More >>

Automatisierte Präferenzmessung: Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen

Automatisierte Präferenzmessung: Extraktion und Evaluation...
Author: Tobias Roelen-Blasberg ISBN: 9783658238308 Format: Paperback	$116.41
Tobias Roelen-Blasberg stellt in diesem Buch einen neuen Ansatz zur automatisierten Präferenzmessung vor. Die Ergebnisse... Read More >>

Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten

Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen...
Author: Stefan Hoffmann , Payam Akbar ISBN: 9783658235666 Format: Paperback	$46.55
Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen... Read More >>

Marktforschung mit Panels: Arten - Erhebung - Analyse - Anwendung

Marktforschung mit Panels: Arten - Erhebung - Analyse...
Author: Martin Gunther , Ulrich Vossebein ISBN: 9783658086473 Format: Mixed media product	$131.97
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Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers

Quantitative Method-Breviary - SPSS: A problem-oriented...
Author: Jens K Perret ISBN: 9783748131342 Format: Paperback	$25.08
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Qualitative Marketing Research: Understanding Consumer Behaviour

Qualitative Marketing Research: Understanding Consumer...
Author: Dominika Maison (University of Warsaw, Poland) ISBN: 9781138607743 Format: Hardback	$378.00
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Social Economy in the Basque Country

Social Economy in the Basque Country
Author: Aitor Bengoetxea ISBN: 9781935709961 Format: Paperback	$39.60
In the social economy area and, more concretely, in the cooperative field, the Basque Country has no doubt unintentionally... Read More >>

Entrepreneurship Ecosystem in the Middle East and North Africa (MENA): Dynamics in Trends, Policy and Business Environment

Entrepreneurship Ecosystem in the Middle East and North...
Author: Nezameddin Faghih , Mohammad Reza Zali ISBN: 9783319759128 Format: Hardback	$659.97
This contributed volume explores and reveals the dynamics, strengths and weaknesses, trends and implications of... Read More >>

Talent Management in Global Organizations: A Cross-Country Perspective

Talent Management in Global Organizations: A Cross-Country...
Author: Marina Latukha ISBN: 9783319764177 Format: Hardback	$472.56
This book explores the implications of talent management in four practical settings across the globe. Talent Management... Read More >>

Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction

Iconic: How Organizations and Leaders Attain, Sustain,...
Author: Scott McKain ISBN: 9781948677066 Format: Hardback	$42.99
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Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

Multicultural Intelligence: Eight Make-Or-Break Rules...
Author: Mike Chamberlain , David Morse ISBN: 9781665213011 Format: Audio	$52.77
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