Market research books

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve...  Read More >>

Das kleine Iran-Lexikon erklärt in mehr als 200 Stichwörtern kurz und anschaulich die zentralen Begriffe, die dem...  Read More >>

Author photo courtesy of the Carlson School of Management  Read More >>

The student's future as a knowledge worker is the starting point of this book on the philosophy of science. With...  Read More >>

Focusing on both pre-colonial and post-colonial eras, this book aims to cultivate a greater understanding of globalisation...  Read More >>

This book represents a valuable contribution to the study of Asia–Latin America relations from the unprecedented...  Read More >>

When you make it easier for customers to do business with you, they will reward you with their money, their loyalty,...  Read More >>

Presents a collection of research on the methods and applications of gaming in marketing, including its growth,...  Read More >>

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step...  Read More >>

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Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position...  Read More >>

- 5 x 8 - 118 lined pages - College rule line spacing - If you love compiling market research you'll love this...  Read More >>

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The most critical key to success with any business is getting customers to return to buy again and to recommend...  Read More >>

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups...  Read More >>

This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines...  Read More >>

Presents research exploring the theoretical and practical aspects of the power of words and symbols used in promotional...  Read More >>

Challenges of artificial intelligence, algorithms technology and machine learning impact to consumption marketThe...  Read More >>

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Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do...  Read More >>

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This timely volume provides a thorough analysis of current trends in location and relocation of economic activity...  Read More >>

This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the...  Read More >>