Reverse Entrepreneurship in Latin America: Internationalization from Emerging Markets to Developed Economies
Author:   Pável Reyes-Mercado ,  Guillermo Jesús Larios Hernández
Publisher:   Birkhauser Verlag AG
Edition:   2019 ed.
ISBN:  

9783319944654


Pages:   136
Publication Date:   22 September 2018
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Reverse Entrepreneurship in Latin America: Internationalization from Emerging Markets to Developed Economies


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Author:   Pável Reyes-Mercado ,  Guillermo Jesús Larios Hernández
Publisher:   Birkhauser Verlag AG
Imprint:   Birkhauser Verlag AG
Edition:   2019 ed.
Weight:   0.454kg
ISBN:  

9783319944654


ISBN 10:   3319944657
Pages:   136
Publication Date:   22 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction.- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform.- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking.- 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry.- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth.- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers.- 7. Napify App: An Example of Mexican Social Entrepreneurship.- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.

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Author Information

Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing. Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT. 

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