Gendering Theory in Marketing and Consumer Research

Author:   Zeynep Arsel (Concordia University, Montreal, Canada) ,  Kirsi Eräranta (Aalto University, Finland) ,  Johanna Moisander (Aalto University, Finland)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367077075


Pages:   212
Publication Date:   18 October 2018
Format:   Paperback
Availability:   In Print   Availability explained
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Gendering Theory in Marketing and Consumer Research


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Author:   Zeynep Arsel (Concordia University, Montreal, Canada) ,  Kirsi Eräranta (Aalto University, Finland) ,  Johanna Moisander (Aalto University, Finland)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.390kg
ISBN:  

9780367077075


ISBN 10:   0367077078
Pages:   212
Publication Date:   18 October 2018
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Zeynep Arsel is Research Chair of Consumption and Markets in the John Molson School of Business at Concordia University, Montreal, Canada. Her work broadly covers issues of identity, taste, and place, with a distinct sociological perspective. Kirsi Eräranta is Assistant Professor of Organizational Communication at Aalto University, Finland. Her research interests include the discursive construction of corporate social responsibility, the economization and managerialization of Nordic welfare and gender equality policies, diversity, and work-life balance. Johanna Moisander is Professor of Organizational Communication at Aalto University, Finland. In the area of gender studies, her work has focused on cultural regulation of fatherhood and male parenting, as well as performative identity and resistance in the context of the environmental movement.

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