Overview

In fact, many factors may influence whether consumer behavior is under more or less control. Hunger may influence control in the domain of eating behavior . So, such as the supermarket will close soon, it has store closing time pressure to influence the consumer needs hurry to make choice decision to buy food. If the consumer feels more hungry, he will not spend much time to find the right food to buy. He will be influenced by the different brand's food packages whether which brand of food package can bring a more pleasant to let him to feel, when he touchs and sees the brand of food package. He won't spend time to search whether the different kinds of brands of foods have how much different health elements because the supermarket will close store soon. So, he only depends his individual pleasant feeling to make final food purchase decision. If he feels all of the kinds of brands foods are unpleasant food packages when he sees and touchs them first time as well as he does not feel much hungry. Then, it is possible that he won't choose to any one food to eat. He will choose to go to restaurant to get dinner to replace buying food to cook to eat dinner at home at the night.The another case is that time pressure concerns how on choice of information source impacts purchase decisions. When the consumer who buys one product, he needs to use the same number of information sources to search the product's information regardless of time pressure. Because he has more available time, he devotes more time, but only to selected the right sources to search information about the product. He will mostly use marketing dominant sources, e.g. magazine. he feels magazine can give more accurate information concerns to the product's good or bad quality real more reasonable and fair evaluation to let the consumer to acknowledge. so, when the consumer has much time to choose to buy which brand of product is the most best choice. He will buy magazine to find information. He believes magazine has more fair evaluation to different brands of product. It won't mislead consumers to make wrong decision making. Hence, in general, when consumers have much time to find information source to search which brand of product is more value to buy. They will attempt to buy consumer magazine to acknowledge whether the different brands of product, which have unique characteristics, strengths or weaknesses in order to compare them to make more accurate evaluation to choose to buy which brand of the kind product. When they have no time pressure to influence their choice process time to be shortened or reduced. Otherwise, these consumers will depend on newspapers, television, radio advertisments information sources when they feel time pressure controls their consumption choice decision making process time to be shortened or reduced. Hence, time pressure will be possible to influence consumer individual information source channel choice.

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9781095228456

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