Overview

How to achieve an efficient marketing communication strategy? To achieve an efficient marketing communication strategy to the organization. It includes this process: It needs to identify who are its target customers ( main target customer) potential customer and prospects. Then, it needs to measure the valuation of its different groups of client ( e.g. age, sex, shopping characteristics). Next, it needs to create and deliver the right or suitable or useful or persuasive messages and incentives to let its different group clients to know what its product or service existing in its country or global market places. Next, it needs to estimate how much it can earn return on its customer investment for its future possible reward. Because it if estimated that its marketing communication expenditure can not achieve its budget return in customer investment reward. Then, it needs revise its this ( these) kind of marketing communication tool (s) whether it ( they) is ( are) useful to promote its product or service to let clients to know. Finally, it needs to implement its budgeting allocation and evaluation to review its every time marketing communication tool(s) whether is (are) achieved its original aim. If it believed or confirmed its slae result is not successful. Then, it needs to revise its marketing communication tool(S) whether they (it) is (are) the most suitable or useful one tool(s) t be used to promote to its clients in the future. Hence, the whole process of marketing communication strategy is very important to influence its sale number. Every product or service provider needs to spend enough time and human resource to marketing communication tool resources to decide how to design to implement in order to sell in failure finally.For one integrated marketing communication model of brand contact delivery system case example: The brands customer ( prospect exposure will include message and incentive both aspects. Message and incentive will bring promotion communication information concern relevance and receptivity to the brand's product or service to let its customers to know or remember or familiar by these any one or more than one delivery systems, such as product/use of the package product message tool or directed marketer channel or undirected member channel or traditional media tools ( accesses or unintentional, such as TV, radio, magazine, signage outdoor direct marketing tool or electronic media tools ( wired or wireless ) such as website second intranet or mobile phone engines GPS or special events promotion methods ( natural or sponsored), such as holiday events or sport cultural trade events. All any one of these media delivery systems will be one choice tool to let the product/ service providers to be chosen to find which tool is the most efficient delivery tool. Hence, one marketing communication strategy elements include the marketing communication source is the company/brand or agency, the brand message concerns ( planned, unplanned, product or/and service) and the channel includes newspapers, TV, radio, magazine, e-mails, salespeople sale service, customer service, internet and the receiver is the target audience in the whole marketing communication process. Finally, the delivery system will bring feedback to the company/brand, agency and the target audience both. The feedback includes that purchase/not purchase, request information, visit store, sample product, repeat visit/purchase.

Full Product Details

9781793169921

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available