Behavioural economics books

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"Ever wonder where your concert ticket money goes or what happens when you stream your favorite song on Spotify?...  Read More >>

"""These days, consumers have real power: they can research companies, compare ratings, and find alternatives with...  Read More >>

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic...  Read More >>

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global...  Read More >>

This book seeks to diagnose and analyze the social, economic and technological consequences of the 2008 financial...  Read More >>

Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und entwickelt...  Read More >>

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

Christoph Mölleken liefert eine systematische Analyse über die Auswirkungen des Bonussystems im Bankensektor auf...  Read More >>

Earlier edition published in 2009 by John Wiley & Sons.  Read More >>

Cultural economics has become well established as a subject of interest for students and instructors of courses...  Read More >>

Martin Ulber beleuchtet das Wechselspiel zwischen Mitarbeitern und Konsumenten sowie dessen Auswirkungen auf nachhaltigen...  Read More >>

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Revenue forecasting models, the taxation of sharing economy, the importance of tax literacy in tax compliance, the...  Read More >>

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Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If...  Read More >>

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether...  Read More >>

Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If...  Read More >>

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology...  Read More >>

As digitalization and social media are increasingly blurring the boundaries between traditional societal, political,...  Read More >>

Die Einführung eines Zirkularen Grundeinkommens wird die beiden Hauptziele eines Bedingungslosen Grundeinkommens...  Read More >>

A comprehensive textbook intended for management students. The book provides a balanced presentation of theoretical...  Read More >>