Behavioural economics books

What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor...  Read More >>

What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor...  Read More >>

First edition copyright 2011. Formerly titled Wharton executive education customer centricity essentials.  Read More >>

How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded...  Read More >>

How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded...  Read More >>

The real estate game moves fast and mortgage professionals need to keep up. Seasoned mortgage pros and those entering...  Read More >>

This timely book offers a nuanced critique of the nudge narrative, and demonstrates why and how ethical behaviour...  Read More >>

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La seducción se discute en este libro. Esta es una técnica de persuasión que definitivamente debes dominar, ya que...  Read More >>

"If you want to discover why some people fail with Instagram marketing while others see massive success, and you'd...  Read More >>

"If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep...  Read More >>

Der globale Wachstumsmarkt „Halal“ hat sich im österreichischen Lebensmitteleinzelhandel noch nicht etablieren können....  Read More >>

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex....  Read More >>

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This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings...  Read More >>

Simplified Chinese edition of Contagious: Why Things Catch On  Read More >>

Goran Dominioni argues that research in behavioral economics, psychology, and neurosciences can offer novel insights...  Read More >>

Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates...  Read More >>

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience...  Read More >>

This book explores the foundations and potential of a theory of need-based distributive justice, supported by experimental...  Read More >>

How envy, spite, and the pursuit of admiration influence politicsWhy do governments underspend on policies that...  Read More >>

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Decision-making is the best way to actively improve anything in your personal and professional life, or in any business...  Read More >>

Elgar Research Agendas outline the future of research in a given area. Exploring important gaps in research, chapters...  Read More >>

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