Behavioural economics books

Als Gründerin des Female Finance Forum wendet sich Claudia Müller an Leserinnen (und Leser), die mehr über persönliche...  Read More >>

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather...  Read More >>

Individuals and firms can improve their performance through collaboration and competition. Jonas Heite investigates...  Read More >>

Florian Tellge geht der Frage nach, welche Anreizwirkungen von Determinanten verhandelter Verrechnungspreise ausgehen....  Read More >>

In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether...  Read More >>

Über die Architektur von Gebäuden lassen sich Botschaften formulieren, die von Konsumenten implizit wahrgenommen...  Read More >>

Will your business relationships suffer or be saved by your ability to communicate? Like it or not, professional...  Read More >>

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify,...  Read More >>

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify,...  Read More >>

"THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the...  Read More >>

Hierdurch lässt sich die Frage beantworten, inwieweit sich optimales und empirisches Ausübungsverhalten unterscheiden.Der...  Read More >>

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An accessible and provocative read for anyone interested in crime, insurgency, and terrorism, this book provides...  Read More >>

Living in a market-driven economy where short-term profit and economic growth appear to be the ultimate goal, this...  Read More >>

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From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments...  Read More >>

The convergence of Algorithms, Blockchain and Cryptocurrency (ABC) has the potential to fundamentally disrupt the...  Read More >>

In dieser Open-Access-Publikation liefert Thomas Gehlert eine konsistente, auf aktuellen Experimenten und Theorien...  Read More >>

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Why can't we think straight about the big issues that face our society? Why are we taken in by the phony arguments...  Read More >>

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to...  Read More >>

Diese Konferenz schafft eine Plattform, um dem Ansatz der ganzheitlichen und co-kreativen Markenführung Ausdruck...  Read More >>

This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting...  Read More >>

Marc Hansmann verbindet Erkenntnisse aus BWL, Psychologie und Soziologie, um Vertrauen in Kreditprozessen - aber...  Read More >>

Sebastian Reh zeigt im Rahmen einer empirischen Untersuchung, bestehend aus einer qualitativen und einer quantitativen...  Read More >>