Behavioural economics books

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption...  Read More >>

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption...  Read More >>

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption...  Read More >>

Contemporary economists, when analyzing economic behavior of people, need to use the diversity of research methods...  Read More >>

Erik Völker untersucht ausführlich verschiedene Möglichkeiten, die soziologische Theorie der Praktiken (Praxeologie)...  Read More >>

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Black Friday Masters eBook Course: Are you ready to save on your everyday shopping?Get ready to master the dream...  Read More >>

Amazement is a habit that anyone can master--in business or in your personal life--and Shep Hyken knows the tricks...  Read More >>

Taobao is China's largest consumer-to-consumer marketplace. At the time of Alibaba Group's IPO, alexa.com listed...  Read More >>

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words...  Read More >>

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FOREX TECHNICAL ANALYSIS FOR DUMMIES SHOWING TWO POWERFUL STRATEGIES, MAJOR SUPPORT & RESISTANCE ZONES FOR TREND...  Read More >>

This book takes the reader on a new tour of the world of firms. Then we move outside the firm, to observe the firm's...  Read More >>

"For over 200 years loyalty programs have hovered around enticing customers to come back for more. This book is...  Read More >>

This book is unique in the sense that it gathers contributions from senior and top researchers in the economics...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

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Loss of self-worth, driven by the first effect, encourages further connectivity and sharing as buyers seek more...  Read More >>

Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?  Read More >>

In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes ziehen anlässlich des 10-jährigen Jubiläums der Wissenschaftlichen...  Read More >>

From the coauthor of the New York Times-bestselling The Second Machine Age comes a compelling argument that despite...  Read More >>

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies...  Read More >>