Handbook of the Economics of Marketing

Author:   Jean-Pierre Dube (Booth School of Business, University of Chicago, Chicago, IL, USA) ,  Peter E. Rossi (UCLA Anderson School of Management, University of California, Los Angeles, CA, USA)
Publisher:   Elsevier Science & Technology
ISBN:  

9780444637598


Pages:   630
Publication Date:   27 September 2019
Format:   Hardback
Availability:   Not yet available   Availability explained
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Handbook of the Economics of Marketing


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Author:   Jean-Pierre Dube (Booth School of Business, University of Chicago, Chicago, IL, USA) ,  Peter E. Rossi (UCLA Anderson School of Management, University of California, Los Angeles, CA, USA)
Publisher:   Elsevier Science & Technology
Imprint:   North-Holland
ISBN:  

9780444637598


ISBN 10:   0444637591
Pages:   630
Publication Date:   27 September 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

1. Microeconometric models of consumer demand Jean-Pierre Dube 2. Inference for marketing decisions Greg M. Allenby and Peter E. Rossi 3. Economic foundations of conjoint analysis Greg M. Allenby, Nino Hardt, and Peter E. Rossi 4. Empirical search and consideration sets Elisabeth Honka, Ali Hortacsu, and Matthijs Wildenbeest 5. Digital marketing Avi Goldfarb and Catherine Tucker 6. The economics of brands and branding Bart J. Bronnenberg, Jean-Pierre Dube, and Sridhar Moorthy 7. Diffusion and pricing over the product life cycle Harikesh S. Nair 8. Selling and sales management Sanjog Misra 9. How price promotions work: a review of practice and theory Eric T. Anderson and Ed Fox 10. Marketing and public policy Rachel Griffith and Aviv Nevo

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Jean-Pierre Dube is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dube is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant. Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

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