Digital Channels and Social Media Management in Luxury Markets
Author:   Fabrizio Mosca (University of Turin, Italy) ,  Chiara Civera
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367890667


Pages:   200
Publication Date:   14 April 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Digital Channels and Social Media Management in Luxury Markets


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Author:   Fabrizio Mosca (University of Turin, Italy) ,  Chiara Civera
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.303kg
ISBN:  

9780367890667


ISBN 10:   0367890666
Pages:   200
Publication Date:   14 April 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Marketing and digital innovation. 2. The digital channel in luxury markets. 3. Direct and Indirect digital distribution in luxury markets: emerging business models 4. Social Media Strategies and Communication in luxury markets. 5. Social Commerce, Integration of channel for the future of luxury goods. 6. Corporate Social Responsibility for the future of luxury goods. References

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Author Information

Fabrizio Mosca is Associate Professor in Marketing and Business Strategy in the Department of Management, at Turin University, Italy. Chiara Civera is a Doctor (Ph.D) and Research Fellow in Business and Management in the Department of Management, University of Turin. She is a visiting professor of Business Ethics and Strategy at the University Abat Oliba CEU (Barcelona, Spain) and a visiting scholar of Business Ethics at the Darden School of Business, University of Virginia, US.

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