Overview

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.

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9781684018710

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"""Marketing is a spectator sport and Jim Joseph is one of the industry's most engaging, enthralling, and entertaining commentators. As the Global President of marketing communications agency BCW (Burson Cohn & Wolfe), Jim constantly puts his experience to the test. Jim is also an award-winning author of """"The Experience Effect"""" series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame ""€"" these are the accolades that Jim Joseph has amassed through his long career in marketing. But none are more important than the daily badge he wears with the most pride ""€"" Dad. Jim chronicled his journey as a father in the award-winning book """"Out and About Dad,"""" his most personal adventure to date."

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