Public relations books

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Dieses Buch erklärt, was Familienunternehmen in ihrer Unternehmenskommunikation beachten müssen, um einen gelungenen...  Read More >>

This book draws on insights from finance and accounting research, economics, and psychology as well as media and...  Read More >>

Foregrounding the work professional communicators do to support public health and social missions, this book examines...  Read More >>

Foregrounding the work professional communicators do to support public health and social missions, this book examines...  Read More >>

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee...  Read More >>

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee...  Read More >>

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public...  Read More >>

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Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’...  Read More >>

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book,...  Read More >>

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book,...  Read More >>

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This practical resource for public relations students and practitioners outlines the legal parameters that govern...  Read More >>

Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public...  Read More >>

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Dieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik – der Lehre von den Zeichen – ihre digitalen Produkte...  Read More >>

Introduction: EcoHQ is helping more professionals network and build strategic relationships to grow their businesses....  Read More >>

This practical resource for public relations students and practitioners outlines the legal parameters that govern...  Read More >>

This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces...  Read More >>

"Navigate the ever-evolving landscape of digital marketing with confidence and expertise using ""Digital Marketing...  Read More >>

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication...  Read More >>

This book suggests a robust risk management maturity model and illustrates the application in crisis situations....  Read More >>

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to...  Read More >>