Public relations books

This book explores the operational issues around corporate governance, giving examples of good practice. It is a...  Read More >>

The issue of brand has overshadowed that of reputation. It has...  Read More >>

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations...  Read More >>

The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining...  Read More >>

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media,...  Read More >>

Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations...  Read More >>

A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations)...  Read More >>

The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed...  Read More >>

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory...  Read More >>

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’...  Read More >>

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Dans un monde où la vérité est souvent mise à mal, ""Déjouer les Fake News"" est une ressource indispensable pour...  Read More >>

Das Buch gibt einen Einblick, wie Inhalte präsentiert werden und befasst sich mit den rechtlichen und ethischen...  Read More >>

Are you curious about Developer Relations (DevRel)? Do you want to start getting involved in the community? Are...  Read More >>

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and...  Read More >>

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and...  Read More >>

"Unlock the secrets to effective public relations with ""Strategic Planning: A Guide for Business Owners in Public...  Read More >>

"Seja bem-vindo a uma jornada transformadora no mundo das vendas! ""Construindo um ex�rcito de vendedores motivados:...  Read More >>

"People have sought community since the dawn of mankind. In her groundbreaking new book Huddle Up: Built on Community,...  Read More >>

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit,...  Read More >>

Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from...  Read More >>

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview...  Read More >>

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and...  Read More >>

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication...  Read More >>

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and...  Read More >>